In the competitive world of real estate, staying ahead of the game is crucial for success. Whether you’re a real estate agent, team, or brokerage, using the right tools can make all the difference in managing clients, closing deals, and maximizing your revenue. BoomTown CRM is one such tool that has gained widespread popularity among real estate professionals for its comprehensive features and user-friendly interface.
In this article, we’ll explore what BoomTown CRM is, its key features, pricing, and how it can help real estate businesses thrive in a fast-paced environment. By the end of this guide, you’ll have a clear understanding of whether BoomTown CRM is the right choice for your real estate needs.
What is BoomTown CRM?
BoomTown CRM is a customer relationship management (CRM) software specifically designed for real estate professionals. It offers a robust platform to manage leads, automate marketing, track sales, and improve client relationships. The software is highly customizable and comes with a suite of tools tailored to the real estate industry, making it an ideal choice for both agents and larger teams.
What sets BoomTown apart from other CRMs is its lead generation capabilities, advanced sales automation tools, and powerful analytics. It integrates seamlessly with websites, email campaigns, and marketing tools to provide a unified approach to real estate business management.
Key Features of BoomTown CRM
BoomTown CRM offers a wide range of features designed to address the unique needs of real estate professionals. Here are some of the most notable features:
1. Lead Generation & Management
BoomTown provides powerful lead generation tools to help you attract and manage leads effectively. The platform allows you to capture leads from various sources, including your website, social media, and email campaigns. Once leads are captured, BoomTown offers automated workflows to manage them throughout the sales funnel.
Key Features:
- Website lead capture forms
- Integration with paid advertising (Google Ads, Facebook Ads)
- Automated lead nurturing and follow-up
- Segmentation of leads based on behavior and interest
2. Automated Marketing Tools
BoomTown makes it easy to automate marketing campaigns that engage leads at every stage of the buying journey. Whether it’s email marketing, text messaging, or social media integration, BoomTown allows you to set up campaigns that run automatically, saving time and improving client engagement.
Key Features:
- Automated email campaigns
- SMS text message marketing
- Lead alerts and follow-up reminders
- Personalized drip campaigns based on lead behavior
3. Sales Pipeline Management
Managing your sales pipeline effectively is crucial in real estate. BoomTown provides tools to track every stage of the sales process, from initial contact to closing. You can monitor progress, set reminders for follow-ups, and keep track of deals and tasks in one place.
Key Features:
- Customizable sales stages
- Task management and reminders
- Deal tracking and progress updates
- Client collaboration tools
4. Advanced Reporting and Analytics
BoomTown offers robust analytics tools that give you insights into your performance, lead conversion rates, and marketing effectiveness. You can track key metrics, such as the number of leads generated, sales cycle length, and ROI from marketing campaigns.
Key Features:
- Customizable reports
- Real-time analytics
- Conversion tracking
- Lead source analysis
5. Team Collaboration Tools
BoomTown CRM is designed to work well for both solo agents and large real estate teams. The platform offers features that foster collaboration, communication, and accountability, ensuring that everyone on your team stays on the same page.
Key Features:
- Team task assignments
- Internal communication tools
- Shared calendars
- Activity tracking for team members
6. Integration with Third-Party Tools
BoomTown integrates with a variety of third-party tools, making it easy to connect with other platforms you may already be using, such as email providers, lead sources, and marketing automation tools.
Key Features:
- CRM integrations with Zillow, Realtor.com, and more
- Email marketing tool integrations (Mailchimp, Constant Contact)
- Third-party website integration
- Social media integrations (Facebook, Instagram)
BoomTown CRM Pricing
Pricing for BoomTown CRM is customized based on the size of your real estate business and the specific features you require. While the exact pricing isn’t disclosed on the website, the platform offers different pricing tiers based on the number of users and the complexity of the services.
The general pricing structure is divided into three main packages:
- Basic Plan – Suitable for solo agents or small teams that need basic CRM functionalities such as lead capture, sales pipeline management, and basic marketing automation.
- Standard Plan – Designed for mid-sized teams, this plan includes additional features like advanced reporting, team collaboration tools, and automated workflows.
- Enterprise Plan – Tailored for large teams and real estate brokerages, this plan offers full customization, advanced analytics, lead generation tools, and priority support.
As pricing is tailored to your specific needs, it’s best to request a demo and get a customized quote from BoomTown’s sales team.
BoomTown CRM vs Other Real Estate CRMs
When it comes to CRM solutions for real estate, there are a variety of options available. Here’s how BoomTown stacks up against some of its competitors:
BoomTown vs. Follow Up Boss
Follow Up Boss is another popular CRM in the real estate space. While both platforms offer lead management and automation, BoomTown stands out with its integrated lead generation tools and advanced marketing automation features. However, Follow Up Boss may be a more budget-friendly option for solo agents or smaller teams.
BoomTown vs. Salesforce
Salesforce is one of the most widely recognized CRMs, offering highly customizable solutions for various industries. While Salesforce is powerful and scalable, BoomTown offers more tailored solutions for the real estate sector, with integrated lead capture, marketing tools, and collaboration features. For real estate professionals, BoomTown may provide a more seamless and industry-specific experience.
Is BoomTown CRM Worth the Investment?
If you’re in the real estate business, BoomTown CRM offers tremendous value through its feature-rich platform designed specifically for the industry. Whether you’re an agent looking to streamline your lead generation efforts or a larger team needing advanced reporting and collaboration tools, BoomTown provides a comprehensive solution that can help you close more deals and grow your business.
The platform’s ability to automate marketing campaigns, track sales, and provide insights into business performance makes it an invaluable tool for real estate professionals looking to stay competitive in a fast-moving market.
However, due to its customizable pricing, it’s essential to assess whether the cost aligns with the needs of your business. For small teams or solo agents, BoomTown may be a bit more robust than needed, but for large teams or agencies, it provides exceptional value.
Conclusion
BoomTown CRM is a top-tier solution designed specifically for real estate professionals, offering powerful lead management, marketing automation, and sales tracking tools. With its advanced reporting and team collaboration features, BoomTown is an ideal choice for real estate teams and agencies looking to optimize their operations and grow their business.
If you are serious about scaling your real estate business and need a comprehensive CRM solution, BoomTown is definitely worth considering. Request a demo today to see how it can revolutionize your workflow.